Allison Ellsworth spent seven years on the road working in the oil and gas industry. It took a toll on her health. So she took her discontent to her own kitchen. She felt she was getting health benefits from drinking apple cider vinegar, but hated the taste. Could she concoct something fruity, low-sugar, and with prebiotics? She’s Allison Ellsworth, the founder and chief of brand at Poppi. You may have seen the bright-colored cans on grocery store shelves, or on Shark Tank, or on TikTok. But before Allison was a DTC alt-soda sensation, she tells host Christine Lagorio-Chafkin, she was driving across the United States knocking on doors. She’s the kind of founder who, once she believes something, she goes for it–and this is how she built her brand and became a TikTok sensation.