Marketing Tech Potpourri - A Day in the Life of Dani Whitestone, Guru

Jared talked with a marketing expert about how to use technology to effectively promote any business, including law firms.

Episode Highlights 02:14 Dani’s extensive background in legal technology 04:01 Her experiences with the acquisition process and the personal and emotional challenges involved 08:31 The importance of understanding the psychological component of marketing and how emotional choices play a role in this 10:57 The importance of using Canva as a design tool for marketing 17:15 How a CRM can provide a smooth journey for your customer 20:29 How Dani implemented a CRM right from the beginning of her coaching and mentoring business 22:13 How she uses AI tools to plan out a daily schedule 25:09 Calendly and Acuity as efficient scheduling tools for lawyers 25:50 The importance of planning and timing of content distribution 

Episode Resources

• Connect with Jared Correia
• jared@redcavelegal.com
• https://redcavelegal.com/
• https://www.linkedin.com/in/jaredcorreia
• https://twitter.com/RedCaveLegal
• Connect with Dani Whitestone
• https://www.linkedin.com/in/daniwhitestone/
• https://www.linkedin.com/posts/daniwhitestone_here-are-the-marketing-resources-mentioned-activity-7130370216848449536-94gd/?utm_source=share&utm_medium=member_desktop
• https://www.customindustrialservices.com/