Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.

The key moments in this episode are:

00:00:00 - Importance of a Well-Oiled Business Machine

00:01:52 - Eric Morgan's Background and Expertise

00:05:46 - Client Acquisition Cost and Branding

00:11:23 - The Role of Strategy in Marketing

00:13:02 - Leveraging Different Media Channels

00:14:24 - Importance of Marketing Tactics

00:15:20 - Understanding Call to Action

00:17:18 - Connecting with Customers

00:18:07 - Evaluating Marketing Efforts

00:20:01 - Audience-Centric Marketing

Visit Eric Morgan's social media pages:

Website: https://rouxadvertising.com/

Facebook: https://facebook.com/rouxadvertising

LinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/

Twitter: https://twitter.com/RouxAdvertising

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley

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Market Smarter, Not Harder: Key Takeaways to Refine Your Strategy with Eric Morgan