019: Principles of Ethical Influence with Dr. Robert Cialdini

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In this episode, Roddy Galbraith interviews Dr. Robert Cialdini to explore the key differences between ethical influence and manipulation. Dr. Cialdini shares practical insights on how presenters and speakers can use the universal principles of influence responsibly, ensuring that persuasion remains honest and trustworthy. They discuss real-world examples illustrating how scarcity, likability, social proof, and reciprocity shape audience decisions, and why credibility rooted in knowledge and trustworthiness matters most. Listeners will walk away with actionable strategies to master their message, foster genuine connections, and inspire audiences ethically every time they speak.