Tarasen's Approach to Scaling Its Business

Tarasen, a cannabis company, has focused on deepening its presence in a few key states rather than expanding into numerous states. By concentrating resources and achieving scale in specific regions like New Jersey, they believe they have an advantage over single-state operators and larger multi-state operators spread too thin. This strategy allows Tarasen to maintain a more personal connection and better monitor operations. Additionally, Tarasen highlights the importance of being cash flow positive rather than solely focusing on EBITDA, as high tax rates and interest expenses can erode profitability. Overall, by strategically selecting states for expansion and ensuring financial stability, Tarasen aims to drive growth and competitive advantage in the cannabis industry.