The Start of the Environmental Consciousness

Frederick Lidou and his wife Helen embarked on an environmental journey inspired by friends who courageously faced the realities of climate change. Their realization led them to confront the immediate and future impacts of climate change on themselves and their children, instigating a transformative 'U-shaped journey'. This awakening sparked a determination to prioritize environmental action in their lives, driving them to create 'The Week', a thought-provoking group experience challenging individuals to face climate facts and mobilizing them to take meaningful action.