The Resonance Test 22: Ben Waber of Humanyze

If someone told you that his company was all about “people analytics,” would you understand what that meant? How about if he added: “Sort of like *Moneyball* for business”? Bet that would make things crystal clear--at least for the multitude of baseball and/or Brad Pitt and/or Michael Lewis fans out there! That is, in fact, how Humanyze’s CEO, Ben Waber, described his firm to Continuum SVP Kevin Young, in the most recent installment of *The Resonance Test.* In a sprightly digital dialogue, the two talk through such topics as: the use of data in the modern work environment, how privacy functions in Humanyze’s work, and why the U.S. should look into adopting EU privacy standards. If you want to a glimpse into the future of the work place, you should pay attention to this podcast, and note when Waber says: • “You don't care what Bob’s doing at 2:30 on Tuesday. No one cares. What you care about is: ‘What’s our most productive team do differently that everybody else? How much does management talk to the sales team?’ Those really big questions. That’s what we care about.” • “Humans, by our very nature, we’re not recording devices. We’re also incredibly inaccurate when I even ask you questions about these things. *Who’d you talk to yesterday?* Only about 30% accurate.” • “Essentially our customers use our technology to inject *real* intelligence into all their different people decisions.” • “We give people consent forms, that show them the actual database tables we collect. That’s a legal contract between us and our users. That’s important especially in the U.S., to give people legal guarantees around what their rights are with the data.” • “Because our technology enables you to literally, at a millisecond level, understand what’s going on, you can act that much more quickly.” • “Just figuring out where somebody is at any given time is not that hard. And you can see how that can be abused—which is why having regulations out in front of that is really critical.” • “Our average opt-in rate is over 93%, so we’ve gotten quite good at rolling this out. But... you have to take your time, and you have to be *transparent* about what you’re doing with this data.” Host: Pete Chapin Editor: Kyp Pilalas Producer: Ken Gordon