The Smart Passive Income Online Business and Blogging Podcast SPI 567: The Origin of the Colin & Samir Show - One of YouTube's Most Popular Podcasts
Apr 13, 2022
In this discussion, Samir, co-host of the Colin & Samir show, shares the fascinating journey of their evolution from a lacrosse YouTube channel to a leading podcast on creators. He emphasizes the significance of consistency, storytelling, and collaboration in building their brand. Samir reveals the emotional complexities of selling their initial venture and sheds light on the critical role of partnerships in content strategy. Listeners gain insights into transforming podcasts into engaging video formats and the future possibilities within the creator economy.
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Lacrosse Network Origin
- Samir's initial venture was a YouTube channel called Lacrosse Network, focused on the underserved lacrosse community.
- He aimed to create a media hub for the sport, starting with highlights and eventually live streaming.
Early YouTube Strategy
- Focus on creating valuable content that resonates with your target audience.
- Frequent uploads are key, especially in niche communities.
Monetization Challenges and Diversification
- Despite low AdSense revenue, the Lacrosse Network's engaged community motivated them.
- To generate income, they diversified into creative services like web design and graphic design.