In this episode of the OpsStars podcast, Jessenia Francisco, Director of Marketing Operations at Lucid Software, joins Don Otvos to share her journey from finance to RevOps and the valuable lessons she's learned along the way. They discuss the challenges of data management in rapidly growing organizations, the importance of clean and reliable data, and strategies for effective change management and stakeholder buy-in.

Jessenia brings a unique perspective to RevOps, drawing from her experience in finance, nonprofits, and tech startups. She shares insights on building solid foundations, making data-driven decisions, and balancing business needs with regulatory requirements. The conversation covers a range of topics, from the evolution of RevOps to go-to-market operations, to the importance of community and continuous learning in career growth.

Episode resources

Jessenia Francisco on LinkedIn
Lucid Software Website
Lucid Software on LinkedIn
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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

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