This is the twelfth in the series of interviews with business leaders in the ‘customer’ space, leading authors, thought leaders and general all round good guys and gals, that I think that you will find interesting and helpful in growing your businesses.
Previously, in Adobe, Customer Experience Management (CEM) and fear in the boardroom, I spoke to Rob Pinkerton, Senior Director of Product Marketing, Customer Experience Management across at Adobe.
Today, I want to introduce you to Laurence Buchanan who is Head of CRM & Social CRM at Capgemini here in the UK.
Our discussion focused on creating a customer centric business in the modern world.
Punk CX: Customer Experience Insights with Adrian Swinscoe