82. The People Behind the Products: How to Find Your People Through SEO & Partnerships with Rafi Norberg

SEO. The mention of those three little letters sends many of us in the nonprofit sector scurrying for cover. But spend a little time with my guest on this episode of What the Fundraising and I promise you’ll feel empowered to explore all things Search Engine Optimization! Rafi Norberg, President of Nexus Marketing, walks us through what it means to raise your online profile and shares some great (free!) tools to get even the most tech-phobic among us started.

You’ll be interested in hearing how the world of digital marketing has evolved over the eight years since Rafi founded his company and the ways in which he has pivoted. Riding the tides of change and a human-centric approach, Nexus has kept the work fresh, engaging and organically satisfying. How? By emphasizing a collaborative, relationship-based approach to getting the job done. Whether we’re talking community awareness or donor engagement, Ravi believes that partnerships are foundational to growth. “Being open to more conversations generally leads to different opportunities,” he says. “If you're overly exclusive … it actually makes the process of building your digital brand very difficult.” Ready to raise your online profile and boost your outreach? This episode will give you the digital insights and tools you need to get started on that path!

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Please note: This episode is a part of a very special series called The People Behind the Products. More than ever, nonprofits care about the company behind their technology and service providers. What’s the underlying mission and vision of the company? What do they stand for? And how are they thinking about the sector and serving nonprofits? This series is an opportunity to get to know some of my favorite nonprofit technology companies so that the next time you’re making a tech decision, you can understand a little bit more about the people behind the product. There is no sponsorship or industry money behind the production of this series and the editorial content was at the sole discretion of the What the Fundraising team.