Selling In The Motor Trade “EV Drive Time” with Sean Kelly
Back by popular demand, we have another great discussion with Sean Kelly - Managing Director, Vines Group.
In this the first episode of a two part interview, we discuss the rapid period of change in the motor trade, the impact of the economy and extended buying cycles.
Sean has many years of experience in the OEM and dealer network, and also gives us his views on used car values, selling EV’s and looking after your customer.
Some brilliant tips on the sales process in general and how to sell electric vehicles.
Here are the highlights:
{03:05} Rapid Change
{10:19} Customer Buying Cycle
{12:32} Demo Drive
{13:23} Dead Money
{27:30} ‘Range’ is Banned
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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