This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success.

Topics covered today:

Essential Google Ads metrics
Different keyword strategies for your campaigns
How to save you money and improve targeting

Resources mentioned in this episode:

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Rask Resources

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Google Ads part 2: A guide for Australian businesses