121 - How To Earn The Right To Get More Budget, Push Into Failure And Be More Creative (Josh Ades, Head of Marketing at DwellWell)

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Josh Ades is Head of Marketing at DwellWell. Prior, Josh was the Marketing Director at mPulse Mobile (a healthtech startup that has raised $42M in funding). Josh wrote me asking to get on the show and typically I don't bring people on that way but then I asked him some questions and he wrote back a very lengthy, thoughtful and interesting response so of course I said yes. Plus the company is very cool.

DwellWell is Seed funded ($6M total) and based out of LA in California. DwellWell is an end-to-end platform that guides homebuyers through their home buying journey. They provide education, decision-making tools, and personalized connections to vetted partners (agents) so instead of feeling frustrated and confused, DwellWell gives users a way better homebuying experience.

Here's what we hit on:

Your marketing plan - where have you been putting your dollars this year;

Josh's 30-60-90 day plan when he joined DwellWell ~1.5 years ago;

Fast learning from early mistakes with paid ads;

How they use TikTok to build a complete customer funnel (ad, landing page, form, CTA);

How to earn the right to get more marketing budget;

Creative ideas we tried that failed but still helped us understand who we are as a brand;

Creative ideas we tried that worked;

Top marketing challenges (HINT: email is a challenge for us, also how to create urgency);

Josh started in standup comedy - how his background has impacted his approach to marketing;

Josh asks me his burning question "How would you summarize your marketing philosophy at a high level?".

You can find Josh on LinkedIn: www.linkedin.com/in/josh-ades/

Find out more about DwellWell: www.dwellwell.com/

This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months.

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