Tourpreneur Tour Business Podcast Spotlight: How Greg Fisher built Tripshock an OTA for tours and activities.
Jul 30, 2019
01:02:11
On this episode of Tourpreneur a podcast for tour operators and tour professionals, Greg Fisher, CEO of Tripshock shares his journey with host Shane Whaley, of how he founded the company and how he has grown tours and activities OTA Tripshock over the last 10 years.
Greg Fisher reveals:
- How working at a hotel led him to start up Tripshock.
- How he developed the idea and executed on it.
- Having no budget he could not go out and hire SEO and digital marketing experts (sound familiar?) so he shares how he went about learning the skills he needed.
- Why he feels that OTAs charging 30% commission is not feasible for many smaller tour operators such as fishing boat tours and charters.
- The decision he took after the Gulf Coast oil spill that almost crushed his business.
- What he learned as a result of this decision.
- What customers are looking for when they want to book tours and activities online.
- The importance of saying no (or not yet) to some tour operators and who want to work with Tripshock.
- All the Tripshock staff is remote-based.
- How he builds a Tripshock work culture when all his staff is based remotely.
- He has not taken any investment funds from VCs.
- Why he set up TripCon.
- Why he wrote to Nike's Phil Knight and why he recommends his memoirs Shoe Dog.
- How he initially struggled to manage a work/life balance and why it is important for tourpreneurs to work at this.
- And Much More!