Claudio Baptista, a design leader with over 20 years of experience. He had worked with some of the best brands throughout his career – from fashion to consumer goods, from global agencies to entertainment. Currently, he is the Director of User Experience for GoPro, and previously he acted as head of design for the Walt Disney Studios.

In this episode, Claudio shared great insights on Hyper-Personalization and the benefits of hyper-personalization and how designers could leverage the various strategies or framework to create these experiences. We then discussed how to craft hyper-personalised experiences considering the accessibility and inclusion perspective.

Takeaways- What is hyper-personalisation, How to craft hyper-personalised experiences, Measuring the success or failure of a crafted personalised experience.

Books recommend by Claudio Baptista

Creativity Inc. - Ed Catmull, Amy Wallace
The Ride of a Lifetime - Bob Iger
Org Design for Design Orgs - Peter Meholz
The Design of Everyday Things: Revised and Expanded Edition - Don Norman

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

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This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

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