Dean Delray's LET THERE BE TALK #748 : Andrew Brodrick owner of Freenote Cloth. Denim made in Los Angeles
Apr 29, 2024
Andrew Brodrick, owner of Freenote Cloth, shares insights from his family-run denim business in Los Angeles. He discusses the artistry behind high-quality denim and the journey of launching their brick-and-mortar store. Brodrick highlights the importance of American-made products and sustainability, while addressing the challenges of building a brand in today’s fashion landscape. The duo dives into material sourcing, innovative design features, and the evolution of personal style, all while fostering a strong community connection.
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From Action Sports To Heritage Brand
- Andrew Brodrick and his brother Matt started Freenote Cloth about ten years ago to make higher-quality, LA-made denim and jackets.
- They built the brand from their action-sports roots into an adult-focused apparel line emphasizing craftsmanship.
Complementary Co-Founder Roles
- Freenote succeeds because the brothers split roles: Matt designs, Andrew runs operations and business sustainability.
- That two-headed partnership balanced creativity with practical business execution.
Invest In Pattern-Making
- Hire a skilled full-time pattern maker to iterate and perfect fits one piece at a time.
- Prioritize small pattern tweaks and full-time expertise to reduce costly sample mistakes.