Discover the intricacies of selling on Amazon with a focus on open categories. Learn how new sellers can navigate the complexities of gated versus ungated options. The discussion emphasizes the importance of gaining approval for specific brands to unlock additional selling opportunities. Plus, gain insights on analyzing deals more efficiently to boost your online selling strategy!
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Quick takeaways
New sellers should prioritize open categories on Amazon for initial selling opportunities, ensuring compliance with eligibility rules for subcategories.
Requesting approval for gated subcategories can unlock new selling options, enhancing growth potential as sellers build experience and history.
Deep dives
Starting in Open Categories
The best approach for new sellers is to begin by focusing on open categories on Amazon, which do not require prior approval. Categories such as tools and home improvement, video games, fashion, and others are readily accessible. However, despite a category being open, it is essential to check eligibility for specific subcategories and brands, as not all may allow unrestricted selling. This careful selection helps maintain marketplace integrity and ensures that sellers do not inadvertently list counterfeit or substandard products.
Requesting Approval for Gated Categories
Requesting approval for gated subcategories is a feasible process and is recommended for sellers eager to expand their offerings. Even if a particular item does not seem profitable, seeking approval can lead to unexpected access to brands and subcategories. Many sellers have experienced success in gaining entrance to categories they initially thought were off-limits. As experience grows and a positive selling history is established, the likelihood of getting approved for additional categories increases, allowing for further business expansion.
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Navigating Amazon's Selling Categories: A Beginner's Guide