The Tech Strategy Podcast CRAs Are the Path From Digital Operating Activities to Moats (2 of 2) (201)
This week’s podcast is Part 2 of Capabilities, Resources and Assets (CRAs). They are a key part of strategy. And link operating performance with structural advantages. Here is Part 1.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Key points:
Point 1: Operating performance and structural advantage are separate parts of strategy and management.
Point 2: But they are also linked. By a select list of capabilities, resources, and assets (CRAs)
Point 3: Operating activities create and maintain CRAs, which can be tangible and intangible.
Point 4: Sometimes CRAs can manifest as competitive advantages and barriers to entry.
Point 5: CEOs need to identify moats. And then chart a path of critical CRAs to build and rebuild them.
McKinsey’s Framework for Intangible Assets
- Innovation / Creative Assets.
- Digital and Analytics Assets.
- Human and Relational Assets. This has two sub-types. This is any time, effort or money spent on:
- Building individual or organizational skills through training within an organization.
- Building ecosystems and networks external the organization is also important.
- Brand Assets.
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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
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