Michael True, co-founder and CEO of Prescient AI, is leading a transformative startup that is redefining data science and marketing analytics. His journey from a corporate tech role at IBM to heading a rapidly expanding company is both compelling and insightful, showcasing his relentless drive for innovation and success. In this episode, we look into the captivating story behind Prescient AI's inception and development. Michael shares how he navigated the numerous challenges of early-stage startups while balancing personal well-being with professional responsibilities.