In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remember when making content for social media is that whoever is the most consumer-centric and provides the most value to the end-user will find the most success.

Enjoy! Let me know what you thought.

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