Gloss Angeles Lisa Eldridge Schools Us on the History of the World Before Makeup
Dec 18, 2020
Lisa Eldridge, professional makeup artist and founder of her eponymous makeup line, discusses makeup history, her vintage cosmetics collection, products that don't exist, and her go-to drugstore beauty brands. The hosts also talk about self-image, college break encounters, adapting to the Zoom lifestyle, the thrill of finding vintage makeup treasures, embracing natural beauty, makeup preferences, and gratitude.
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Vintage Makeup As Time Capsules
- Lisa has collected vintage makeup for nearly 30 years and treasures items like 1930s false eyelashes kept pristinely in their box.
- She imagines the original owner felt like a movie star, showing how early makeup felt revolutionary.
Choose Iconic, Well-Preserved Pieces
- When starting a vintage makeup collection, hunt for iconic brands and excellent condition pieces, ideally unused in box.
- Prioritize items with distinctive packaging or historical significance over random lots of common items.
Makeup's Social Turning Point After WWI
- The rise of cosmetic brands after WWI transformed makeup from pharmacist-made pots to affordable, portable products like red lipstick.
- That shift let women publicly embrace makeup as a statement of independence and modern identity.