Business of Apps Podcast #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT and other similar AI chatbots are everywhere; people use them for work and leisure all the time.
Sometimes, it feels like at some point generative AI chatbots will be joining team meetings not to take notes and summarize what was said but to report on what they did last week.
OK, jokes aside - today we want to talk about the role of Generative AI in mobile ad creatives optimization.
Today’s topics include:- Asaf Yanai's bio
- About Alison.ai
- AI's impact on ad creative optimization
- Balancing AI-driven automation with human creativity in mobile advertising
- Staying competitive with AI-powered tools
"It changes everything from start to finish, or it could potentially change everything. It depends on the adoption. And I'll explain. I think that what happened in the past five to six years is a complete, complete change in the industry. However, if you look closely, you'll see that not all companies have changed. Not all companies have changed their operations or processes.
The ones that adopted AI early on and those that adopted AI fully are a lot more advanced now. They're faster, they're quicker. They are spot on when it comes to strategy. And also the entire operation became a lot less heavy, heavy with costs, heavy with headcount, and heavy with processes and operations."
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