#28 How To Win International PR Coverage with Charlie Clark

In this episode of The Digital PR Podcast, we had the pleasure of speaking with Charlie Clark, founder of Minty Digital, a search marketing agency based in sunny Barcelona. We explored the intricacies of digital PR in Europe and the cultural nuances involved in pitching to journalists in Spain. Charlie highlighted the significance of cultivating a diverse and inclusive workplace culture, as well as the varying link-building strategies employed across different regions. Join us for a conversation that challenges traditional PR practices as we know them!

00:01:30 - Charlie Clark's Career Journey: Charlie shares his background from SEO roles in the UK to founding Minty Digital in Spain, and how the agency has evolved over the past eight years.

00:03:50 - Digital PR Adoption in Europe: We explore the differences in digital PR practices between the UK and Europe, touching on link building and the evolving attitudes of journalists in Spain.

00:06:30 - Pitching Strategies in Spain: Charlie discusses pitching in Spain, highlighting the importance of data-led campaigns and understanding regional nuances in storytelling.

00:10:00 - Outreach Tactics Across Europe: Charlie shared tactics used for outreach, emphasising the value of working with native professionals to enhance communication and understanding.

00:20:00 - Expanding into the Spanish Market: We learn how Minty Digital assists UK businesses in breaking into the Spanish market, focusing on brand visibility and the importance of relevant storytelling.

00:25:00 - Agency Culture and Team Dynamics: Charlie shares his experiences of running an agency in Barcelona.

Check out the full transcript here.

-

About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

To check out our socials and other useful links click here.