

Branding Alert! Dirtbike shops, especially those with Yamaha YZ250F and YZ450F on any race track or display, don't miss this - Episode 24
John Slater from SRP, maker of Slater Skins and Slater Shields joined me tonight for a talk about branding opportunities.
He's been doing this a long time and has had some great history of getting outside sponsors to step up and brand up motocross and freestyle mx riders machines with his products that add much needed volume to the available space of these motocross bikes.
If you haven't seen what I'm talking about, see the links below for images. These things are impressive. I might have to buy a Yamaha! ;-)
Most recent example I saw was this 2019 Yamaha YZ-F labelled up with Hog Technologies, Dinoliners.com, EBR Performance and Tucker Powersports logos.
Check out the Slater Skins on a Yamaha YZ250F here: https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555291180524/?type=3&theater
https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555261180527/?type=3&theater
Check out the Slater Shield on a Yamaha YZ250F here: https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555361180517/?type=3&theater
I'd encourage any shop with racers sponsored, to consider the front Slater Shield for any off-road race bike and the full Slater Skins & Shield for bikes with fitment available (2014-current YZ250F & 450F at time of this publication, 2019). John says he is working on more bike brand fitments as we speak.
Maybe you can think of ways to use it promotionally and get your logos MUCH MORE visible in your area and differentiate yourself from all your competitors.
Remember, this is the sort of products that Motocross Action Magazine printed back in the 1990's that would be the way our sport would continue to land and retain big outside sponsors. Serious businesses expect big branding ROI. Maybe it's time to take their advice.
SRP can be found here: http://www.srpinternational.com/
Email: slaterskins@gmail.com