Sales Transformation

#628 S2 Episode 497 - TARGET ACQUIRED: Specific and Segmented Targeting With Personality Insights

Apr 13, 2023

04:46

IF YOU CAN GO BROAD AND COLLECTIVE, YOU CAN ALSO GO SPECIFIC AND TARGETED

Collin and Shawn continue to go deeper with their discussion on Humantic’s features. As Collin explained in the earlier conversation that a seller can use collective insights on a group of buyers, now he breaks down how you can use it to have specific and segmented target buyers. Learn the specifics in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: EVERYBODY HAS A PERSONALITY TYPE

“This is something that you want to implement from the very beginning and what I mean is exactly what you touched on Shawn before you ever reach out because segmenting by personality type can help you better target and select and prioritize right maybe selling outside of your type is really challenging. So maybe you only target people like you.”

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