Breaking Through in Cybersecurity Marketing Building ‘Herd Immunity’ in Cybersecurity (Without Big Budgets)
Episode Summary:
For Brandon Min, building Herd Security has meant tackling two challenges at once: helping companies create a culture of security while also figuring out how to market a startup on a scrappy budget.
In this episode, he shares how Herd rethinks security awareness with micro-training that employees finish, why 90% of cyberattacks start with users, and what it takes to build “herd immunity” inside organizations. On the marketing side, Brandon walks us through testing ideas before building, finding overlooked SEO wins, and how, in his experience, a $50 guerrilla stunt brought in more leads than a trade show booth that cost 500x more.
It’s a rare look at the crossroads of security culture and startup marketing, and it offers plenty of lessons for anyone trying to build attention and trust in cybersecurity.
About Brandon:
Brandon Min is the Founder & CEO of Herd Security, a Los Angeles-based startup helping organizations build “herd immunity” against social‑engineering and AI‑driven threats through micro-training, workflow automation, and targeted simulations that engage employees.
Herd Security’s platform also addresses emerging deepfake risk with tools, including voice deepfake detection. This is part of its broader training and awareness suite and aims at a modern, user‑centric security culture.
Before launching, Brandon worked at Duo Security, supporting secure‑access deployments and bringing a hands‑on technical perspective that informs his product and go‑to‑market decisions.
Connect with Brandon on LinkedIn.
🔗 Links & Resources:
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Learn more about Herd Security
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WePay’s Ice Block Stunt at PayPal’s Conference - guerrilla marketing done right!
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