Paul's been a a friend for ages; he's former London bartender and bar owner, taught seminars for the WSET and Diageo, has lived all over the world* as a conservation biologist - and founded Everleaf.

*And is currently wrapping up several years living in Iceland!

We chatted about his many careers, the bar biz, learning Chinese, being part of Diageo's Distill Ventures brand incubator program, the state of non-alc, and a whole lot more.

Enjoy!

Paul on IG: https://www.instagram.com/everleaf_paul/?hl=en

Everleaf on IG: https://www.instagram.com/everleafdrinks/?hl=en

(Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
Philip on X/Twitter: Philip Duff (@philipduff) / Twitter
Philip on LinkedIn: linkedin.com

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#147, Paul Mathew, founder, Everleaf non-alcoholic aperitifs 02 February 2026