Noble Warrior with CK Lin 070 Tino Chow: Reinvigorating Your Brand Values During Crisis
May 31, 2020
57:23
My guest, Tino Chow, and I talk about reinvigorating your brand during a crisis. He is a brand strategist, TED Fellow, and former military officer who works to help organizations effectively tell their stories so they can make the world a better place.
TOPICS WE DISCUSSED
- Reinvigorating Your Brand During Crisis
- How To Renew Your Brand Values During Unexpected Hardship
- Using Adversity To Validate Your Brand Values
- The Discipline Of Brand Strategy
- Measuring The Impact Of Your Brand
- How To Bring In People Who Multiply Your Organization's Value
- The Importance Of Admitting Your Mistakes As A Leader
TINO'S BIO
Tino Chow comes to branding with an unexpected background. As a former military officer in the army of Singapore who went to art school, Tino discovered his niche by combining his experience in operations with creativity. His passion is helping companies and startups leverage the power of brand strategy, design thinking, and design doing in order to maximize their position in their market.