Whether it’s computer mice, cybersecurity, or organic mushrooms, every business has its niche – Peter Oxley, Founder of Liftoff Capital can attest to that.

A serial entrepreneur, in addition to Liftoff Capital Peter also has a medical device distribution business and a medical device development business. For some entrepreneurs it can be hard enough to find one niche for their businesses – let alone three – but don’t let that skew your opinion.

“I started working for Pfizer as its sales rep and enjoyed it, but didn’t love it because I was really bent on being an entrepreneur. I spent a lot of time trying to find a niche.”

In this week’s episode of the #StartupCanadaPodcast, Rivers Corbett sits down with Peter Oxley to help entrepreneurs understand how to corner their niches in business, and what it takes to sell your services or products from the ground up.

The post The Freedom of Finding Your Niche with Peter Oxley – October 15th 2019 first appeared on Startup Canada.