In today's episode, I'm sharing a core concept I've been teaching recently around what it actually takes to become an unignorable brand. I break down the three Cs—clarity, conviction, and consistency—and why attention alone isn't enough without trust behind it. I talk about how to get clearer on what you stand for, how to bring real conviction into your messaging, and how consistency goes beyond just posting regularly. If your marketing feels a little too safe, watered down, or like it's blending in, this episode will get you thinking differently about how you show up and lead with your message.