Meredith Batcheller – Head of Global Sports Marketing at Adobe – explains the tech integration behind their partnership with Major League Baseball. Using Adobe's technology, MLB is able to create customized messaging for fans entering ballparks. The partnership allows Adobe's marketing team to reach MLB's evolving fanbase. Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=124923b48ee30a1f41faf912f015cec9 For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
