Jesse and Emily Cole - Leading with the Savannah Bananas
Nov 19, 2022
42:12
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Jesse and Emily Cole, owners of the world famous Savannah Bananas, revolutionized baseball by putting fans first, embracing failure, and drawing inspiration from outside the industry. They also discuss their fulfilling experience as foster parents and their advocacy for the foster care system. The chapter also explores their positive mindset, energy-boosting activities, and deliberate approach to parenting.
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Quick takeaways
Putting fans first and creating unforgettable experiences has revolutionized the game of baseball for the Savannah Bananas.
Maintaining a positive mindset and refusing to accept failure is crucial for overcoming challenges and achieving success.
Deep dives
Revolutionizing Baseball Through Fan-Centric Approach
In this podcast episode, Jesse and Emily Cole, owners of the Savannah Bananas, share their approach to leading one of the most popular teams in minor league baseball. By prioritizing fans and putting them first, the Savannah Bananas have revolutionized the game of baseball. They have built a strong following, sell out every game, and have over 2.5 million TikTok followers. The Coles discuss their leadership philosophy, which emphasizes creativity, experimentation, and continuous improvement. They believe in constantly pushing the envelope to deliver unique and unforgettable experiences for fans.
Overcoming Challenges and Building Positivity
Jesse and Emily Cole's journey with the Savannah Bananas has not been without challenges. In the early years, they faced financial difficulties and struggled to sell tickets. However, they maintained a positive mindset and refused to accept failure as an option. Their unwavering optimism, coupled with their determination and relentless pursuit of their vision, played a significant role in turning things around. They live by the mantra of 'creating, sharing, and growing,' constantly seeking new ways to provide value and joy to their fans. Positivity and intentional living are foundational elements of their leadership approach.
Eliminating Friction and Prioritizing the Fan Experience
The Coles are passionate about removing friction points and providing a seamless and exceptional fan experience. They believe in putting themselves in the fans' shoes and have revolutionized the game by challenging traditional norms. They introduced concepts like an all-inclusive ballpark, where food and drinks are included with tickets, and removed nickel-and-diming practices. Their deliberate focus on eliminating friction and prioritizing the needs and desires of fans has been instrumental in creating an unparalleled experience at their games.
Constant Learning and Personal Growth
Jesse and Emily Cole are lifelong learners and believe in the power of continuous personal growth. They emphasize the importance of reading, listening to podcasts, and being intentional about learning. Jesse follows the Miracle Morning routine, which includes activities like reading, writing, and exercise to start the day with energy and focus. They recommend going deep into subjects that interest you and learning from the best in the field. They view reading, writing, and reflection as essential tools for leading with the best version of oneself.
Jesse and Emily Cole, the owners of the the world famous Savannah Bananas, share how they bet on their vision and themselves to create one of the most popular teams in sports history. In this special Bananas takeover of the podcast, the Coles talk about how they revolutionized the game of baseball by pulling in lessons outside their industry, reframing their concept of failure, and placing fans first in everything they do. They also share their approach to parenting and the fulfillment they've gained though being foster parents.
The Savannah Bananas are an exhibition baseball team based in Savannah, Georgia. The team was founded in 2016 and has played at Grayson Stadium since its inaugural season. Until 2022, the Bananas competed in the Coastal Plain League's (CPL) West division, where they won three Petitt Cup championships (2016, 2021, and 2022). The team has sold out every game since the first season in Savannah and every city on the Banana Ball World Tour. The team has been featured by ESPN, The Wall Street Journal, and Sports Illustrated because of its on-field hijinks and viral videos.
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