Why relaunching AJ&Smart drove me a little mad

The relaunch of AJ&Smart was a rollercoaster filled with emotional highs and lows. The speaker shares their struggles, likening the experience to pushing a heavy rock uphill while navigating high expectations for a major event. They highlight creative challenges in project management, particularly while developing a book on meetings. With a new office on the horizon, they grapple with the balance between perfection and playfulness. Ultimately, it’s a testament to teamwork and the necessity of embracing both ambition and creativity.