The Unscheduled CEO
Why relaunching AJ&Smart drove me a little mad
Oct 11, 2024
The relaunch of AJ&Smart was a rollercoaster filled with emotional highs and lows. The speaker shares their struggles, likening the experience to pushing a heavy rock uphill while navigating high expectations for a major event. They highlight creative challenges in project management, particularly while developing a book on meetings. With a new office on the horizon, they grapple with the balance between perfection and playfulness. Ultimately, it’s a testament to teamwork and the necessity of embracing both ambition and creativity.
52:20
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Quick takeaways
- The relaunch of AJ&Smart emphasized restructuring and creating a unique identity through three focused branches to streamline client communication.
- The process highlighted the importance of implementing better support structures to manage workload and maintain quality standards without causing burnout.
Deep dives
Relaunching AJ and Smart
The recent relaunch of AJ and Smart involved significant changes to the company's structure and approach. The process encompassed redesigning the website and reevaluating the overall business model, which proved to be both challenging and enlightening for the team. A key focus was on creating a unique identity through three distinct branches: facilitator.com for facilitation resources, AJ and Smart Studio for agency services, and the Partners program to collaborate with other businesses. Through this relaunch, the aim was to streamline offerings and enhance clarity in communication with clients, ensuring a more focused operational direction.
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