Today, Explained The Bro Brogan presidency
18 snips
Nov 13, 2024 
Rebecca Jennings, a senior correspondent at Vox, and Constance Grady, an author and Vox reader, dive into the fascinating dynamics of the 2024 presidential race. They discuss the surprising influence of young male voters, known as 'bros,' and their shift toward conservative candidates. Women's reactions to this political shift are also explored, highlighting some choosing to 'swear off men' as a protest. The discourse on evolving gender roles touches on how these trends echo through social media, revealing a complex, intertwined socio-political landscape.
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The Bro Election
- The 2024 Trump campaign, managed by a woman nicknamed "Iceman," targeted a diverse range of men, or "bros."
- On election night, figures like J.D. Vance, Chris Lasavita, and Dana White celebrated Trump's victory.
The Gender Divide
- The 2024 election saw a significant gender divide among young voters, with young men favoring Trump and young women favoring Harris.
- This divide is attributed to young men feeling left behind by women's progress and resonating with Trump's rhetoric.
Trump's Influencer Strategy
- The Trump campaign targeted young men through non-traditional media, like interviews with influencers such as Theo Vaughn, Aiden Ross, and Joe Rogan.
- These interviews often covered non-political topics, reaching a demographic typically less engaged in politics.