Modibodi founder Kristy Chong got the impetus to create her leak-proof underwear after suffering light incontinence while running the Seattle Marathon! She then built her start-up, literally piece by piece, from her kitchen table.

New mum Kristy Chong wanted to solve an everyday, often embarrassing, problem for women, & men, without the massive amounts of disposable personal hygiene products eventually being dumped in landfill. With passion & perseverance she created revolutionary underwear that promises to soak up leaks, periods and perspiration, building Modibodi into an empire growing recently by up to 400% a year.