Dickie Bush Audio

We Finally Cracked The Webinar Funnel After 5 Tries (Week 30 Recap)

Jul 30, 2025
Discover how a single webinar generated 25 enrollments and contributed to an impressive $120K revenue week. Learn about the revamped VSL aimed at increasing retention and the relaunch of DM ads with fresh CTAs. Tune in for insights on balancing multiple revenue channels and the upcoming launch of a Digital Writing School. Get tips on meeting efficiency and redefining productivity while hearing the latest developments on a high-ticket AI coaching offer and the Delphi bot rollout.
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INSIGHT

Slow Weeks Can Be Foundation

  • Dickie emphasizes that short-term slower weeks can be necessary to lay foundation for future growth.
  • He expects pacing to clear $500k+ for the month after foundational work pays off.
ANECDOTE

Fifth Webinar Blew Expectations

  • Dickie recounts running his fifth webinar which massively outperformed expectations and drove many book calls.
  • The webinar hit ~1,100–1,200 peak attendees and validated the webinar format and pitch improvements.
ADVICE

Prioritize First-Minute VSL Hooks

  • Optimize the VSL's first minute to boost play rate and retention before delivering value.
  • Increase initial engagement so more viewers reach the CTA and improve overall funnel profitability.
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