The Pitch #164 Sundae: LTK for Groceries
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Jun 18, 2025 Anastasia Trofimova, the dynamic founder of Sundae, aims to revolutionize grocery shopping by merging influencers with the grocery experience. She shares her journey from Sweden to Silicon Valley, driven to tackle food and health challenges. The conversation dives into innovative ways to monetize the platform, partnerships with retailers, and the integration of social media into grocery shopping. Anastasia also faces tough investor scrutiny over her ambitious $10M valuation, making for a compelling pitch full of insights into navigating the grocery market.
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Social Media Drives Grocery Shopping
- Many consumers begin grocery shopping inspired by food content on social media platforms like Instagram.
- Sundae connects these social recipes to local grocery online carts, making shopping seamless and data-rich.
Leverage App for Enhanced Grocery Experience
- Use a dedicated app to aggregate and pre-fill grocery baskets from multiple recipes for user convenience.
- Offer features like nutritional info, saving, and sharing to enhance user engagement and planning.
Linking Influencer Marketing to Sales
- Brands currently spend billions blindly on digital marketing with little measurable sales data.
- Sundae's platform links influencer promotions directly to point-of-sale data, increasing transparency and ROI.