The Ninja Selling Podcast The Value of Real Estate Agents - Selling Time - NC002
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Jan 2, 2019 Real estate agents often struggle to convey their true value, which lies in saving clients time. The discussion emphasizes understanding client timelines and expectations, crucial for stress-free transactions. They dive into the roles agents play during rapid sales, highlighting tailored strategies and clear communication. The podcast also explores seller motivations, addressing the emotional factors that affect decisions. Overall, it showcases how agents can unlock value by efficiently guiding clients through the complexities of buying and selling homes.
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Time Is The Core Value
- People value time more than money and will pay for services that save them time.
- Agents who sell time capture attention and deliver clear client value.
Lead With Outcome, Not Tasks
- Ask sellers what they most want from a Realtor and focus on getting the job done.
- Position your services as the fastest path to the client's desired outcome, not a list of tasks.
Sold Before MLS, Client Demanded Fee Cut
- Garrett tells of an agent who sold a house before MLS and the client wanted to renegotiate fees.
- The agent had actually saved the client time and accomplished the best possible service, but failed to articulate that value.
