Redefining Software Development and Managed Services Through Creativity with Matt Strippelhoff

Today Laura and Kevin chat with Matt Strippelhoff, the leader behind Red Hawk, to explore the evolving world of software development and the role innovation plays in shaping the industry. Matt shares his excitement about current trends in software development and explains how these advancements are influencing Red Hawk’s approach to building applications. Matt explains how Red Hawk leverages AI tools like code copilots to streamline the development process, while emphasizing the importance of maintaining a "human in the loop" approach. He also addresses the concerns surrounding AI replacing jobs, asserting that AI should enhance, not diminish, the role of development teams. However, he stresses that companies should only invest in AI if they can clearly articulate its value to their business. The discussion takes a lively turn as the group delves into the topic of AI chatbot companions. Laura sparks a spirited debate by asking whether chatting with an AI bot could be considered cheating. Kevin and Matt argue that it is, while Laura counters with a humorous take, adding that falling in love with an AI companion might make someone a “loser.” The conversation also touches on the challenges of using AI in recruitment, with Laura recounting a bizarre hiring experience involving a candidate who turned out to be a group of people. Matt offers valuable advice for non-technical founders looking to build software companies, outlining common mistakes they make and providing practical tips to avoid them. He also looks ahead to Red Hawk’s future, discussing the company’s innovative model of bundling software development and engineering into managed services. Matt also shares stories from his 15 years with his rock band, Grace in Gravity, including the time they opened for Sarah McLachlan. Laura playfully suggests starting a new band called “The Tripods,” but Matt remains focused on his commitment to Red Hawk, which he describes as his all-in plan with no backup. There is also a discussion on the pros and cons of remote work versus in-office teams, sparking a debate on building a workforce for the future. With a mix of expert insights, practical advice, and entertaining anecdotes, this episode offers something for everyone—from tech enthusiasts and business leaders to those curious about the intersection of AI and human creativity.

During his career, Matt Strippelhoff has curated an extensive portfolio in traditional and interactive media. Leading the development of web applications, mobile applications, e-commerce websites and specialized interactive marketing programs, he shapes Red Hawk’s technological landscape.
In 2022, The Circuit awarded Matt the Visionary Leader Award for his groundbreaking approach to software development. Recognized for reimagining the process, Matt's bold leadership catalyzes growth and success. His visionary business model bundles software development and technical support services for a fixed monthly fee, offering financial predictability and operational stability for their mid-market clientele.

At Red Hawk, Matt’s vision, disrupting traditional models, has led to explosive growth, multi-year recurring revenue contracts and greater than 95% customer retention. Matt earned a BFA in communication design from the Art Academy of Cincinnati in 1993.

The majority of Red Hawk's work today falls into three categories: workflow automation, sales enablement and systems integration. Red Hawk also serves as the outsourced innovation team for several clients, collaborating closely with client IT and marketing teams. From feasibility studies to fully featured applications, Red Hawk focuses on delivering measurable value with every initiative.