Full-Funnel B2B Marketing Show Episode 163: ABM to professional associations [Live Case Study]
May 19, 2025
55:19
In this episode of FullFunnel Live, we dive deep into a real-world Account-Based Marketing (ABM) case study with our client, BenchPrep. Discover their proven playbook for targeting professional associations—what worked, what didn’t, and the key lessons learned.
🔹 What You’ll Learn:
✅ Live pilot program results – See the real impact of ABM
✅ Key playbooks executed – Tactics that drove success (and what flopped)
✅ Top mistakes B2B teams make when launching ABM (and how to avoid them)
✅ How to get sales & leadership buy-in for ABM success
🎯 Walk away with actionable strategies, real examples, and a blueprint for aligning sales & marketing to generate AND capture demand together.
📌 Want more ABM insights? Subscribe & hit the bell (🔔) for weekly B2B growth strategies!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
🔹 What You’ll Learn:
✅ Live pilot program results – See the real impact of ABM
✅ Key playbooks executed – Tactics that drove success (and what flopped)
✅ Top mistakes B2B teams make when launching ABM (and how to avoid them)
✅ How to get sales & leadership buy-in for ABM success
🎯 Walk away with actionable strategies, real examples, and a blueprint for aligning sales & marketing to generate AND capture demand together.
📌 Want more ABM insights? Subscribe & hit the bell (🔔) for weekly B2B growth strategies!
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/