126 - How We Created A Valuable Content Machine And Then Got Acquired (Patrick Campbell, Founder and CEO at ProfitWell)

Can you believe 2023 is just around the corner? Trying to pack in a few more awesome episodes for ya before the new year AND before Season 3 of the show kicks off.

For this episode I brought back Patrick Campbell (founder and CEO at ProfitWell). I’ve had Patrick on before, Episode 54 (that was 1 year ago!). Go check it out if you haven't yet. We talked a lot about “inbound media” (vs. inbound marketing) and how ProfitWell was building up their marketing engine. ProfitWell got acquired by Paddle (Series D startup) in May 2022.

ProfitWell was founded in 2012. They've been bootstrapped all the way through acquisition. ProfitWell helps recurring revenue (SaaS + subscription + DTC) businesses with their monetization and retention strategies. Their tagline: “Drive subscription revenue while you sleep.”

Here's what we hit on in this follow-up episode:

ProfitWell's Marketing Plan before being acquired, what was your planning process like? Where did you put your dollars;

Paddle acquisition - what did you have to get right on the marketing + sales side in order to set yourself up for being acquired? And what allowed you/the team to get those things right.

You can find Patrick on LinkedIn.

Find out more about ProfitWell by Paddle.

This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months.

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