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The Hustle Daily Show
McDonald’s cosMc space race
Dec 1, 2023
McDonald's testing sci-fi restaurant spinoff, Forbes Hall of Shame, Red Lobster's shrimp deal, lack of space theming at McDonald's, and podcast wrap-up
14:14
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Quick takeaways
- McDonald's is testing a sci-fi themed spin-off restaurant called Cosmic, focusing on drive-through and delivery with a menu centered around breakfast items, desserts, and specialty drinks.
- TikTok has introduced artist accounts with new tools, positioning itself as a streaming competitor to platforms like Twitch, while on Cyber Monday, consumers spent $12.4 billion, indicating strong spending despite inflation.
Deep dives
McDonald's testing a new sci-fi themed restaurant concept called Cosmix
McDonald's is piloting a new restaurant concept called Cosmic, which is a sci-fi themed spin-off. The concept is drive-through and delivery-centric, with a menu that focuses on breakfast items, desserts, and specialty coffee and tea drinks. The restaurant design does not overtly reflect the sci-fi theme and is located next to an existing McDonald's. The choice to revive the forgotten mascot, Cosmic, with this concept is perplexing, as there seems to be little connection between the character and the restaurant's theme or offerings.
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