83: Crazy (but simple) strategy to turn forgotten prospects into clients

In all of our work with clients, there’s a theme…

And I believe it extends to virtually all businesses…

The theme? That you’re sitting on, and ignoring a valuable asset in your business.

Your existing database of prospects.

The story of leads generated, then forgotten is an epic tale of missed opportunity and lost profit in business.

Why?

Because it’s damn hard to follow-up consistently.

In fact, three big barriers tend to freeze most people before they ever get started…

1. Writer’s Block - As the kid’s say…The struggle is real! Trying to figure out what to say in a newsletter, a simple follow-up email, a LinkedIn message, or even a voicemail keeps many professionals from ever following up.
2. Being Boring - Boring follow-up is almost the same as not following up at all… ‘cause your boring follow up won’t be read. :-(
3. Being a Pest - We all know that it’s hard to annoy a prospect into become a paying client. And you run the risk of being mightily pest-like if you show-up with self-centered, ill-conceived, or salesy follow-up.

So, most business owners just punt and do nothing.

Yet, they’ll work tirelessly to fill the pipeline with new leads. (The single most difficult and expensive activity in business.)

Today, in Part 3 of our podcast “mini-series” on escaping the curse of being “the best kept secret in your market” we bring it all together…

Today, I’ll show you how to take what we covered in Part 1 and Part 2, to create “forever follow-up” that does the most important thing you need to have before a sale is made…to create trust.

And I’ll explain how to do it without ever putting quill pen to parchment or even mousing-over the Microsoft Word button on your laptop.

P.S. After you listen to this episode, take a deeper dive into this topic so you can get it working in your business over at our new mini-site: sellingprofessionalservices.com