Shane Hohenstein is the Founder and CEO of Voyageur Group, an e-commerce agency that supports consumer brands across Amazon, Walmart, and Target through merchandising, marketing, content creation, and advertising services. As an expert in retail advertising, Shane spent 10 years in Target’s marketplace where he held a variety of roles including Lead Strategic Account Executive, Omnichannel Partnership and Negotiation Expert, and Merchandise Planning Analyst. Shane is also the Co-founder and CEO of Paddle Commerce.

In today’s dynamic e-commerce marketplace, it’s essential to have an omnichannel strategy to sell your products. Target creates a viable opportunity for brands to expand their services. So, how can you leverage the potential of this marketplace to maximize growth? 

One of the advantages of selling on Target is that they guarantee product authenticity by curating their assortment and preventing resellers. Their detailed vetting process for each product and brand helps you mitigate competition and ensure customer trust. And, with Shane Hohenstein’s guidance and expertise, you can develop a selling strategy for Target’s developing marketplace. 

In today’s episode of the Quiet Light Podcast, Mark Daoust talks with Shane Hohenstein, Founder and CEO of Voyageur Group, about optimizing your growth prospects using Target’s online marketplace. Shane explains Target’s customer categories, their mass-market strategy for product quality and authenticity, and the benefits and criteria of selling on Target.