

Beauty YouTuber Michelle Phan Opens Up
Oct 11, 2024
Michelle Phan, a trailblazing beauty YouTuber and founder of EM Cosmetics, shares her remarkable journey in the beauty industry. She discusses the evolution of beauty culture in the age of social media, emphasizing the importance of mental health and personal boundaries. Exploring her new podcast, The Afterglow, Michelle touches on the complexities of entrepreneurship and authenticity in the creator landscape. She also unveils innovative beauty products and reflects on the deeper motivations behind beauty practices, making for a captivating conversation.
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YouTube Helped Michelle Find Voice
- Michelle Phan found her voice and persona through YouTube, overcoming childhood shyness.
- She views YouTube content creation as a form of therapy that refines self-awareness and presentation.
Democratization of Beauty Culture
- Beauty culture has become much more accessible and diverse since Michelle started.
- Quality and ease of makeup products have dramatically improved, making beauty more achievable for everyday users.
Aging and Beauty Awareness
- Michelle feels she is in a new peak at 37 and knows herself better than in her 20s.
- Exposure to diverse content enables smarter, personalized aesthetic choices today.