In July 2021, right after WWDC 2021 we recorded an episode predicting the possibilities that Custom Product Pages would unlock for marketers.

For more than a year, these possibilities remained unrealized - because the Custom Product Pages were unavailable on Facebook. 

All of that has changed as of September 2022 - with the introduction of Custom Product Pages on Facebook. With this, the biggest challenge on iOS - of marketers being unable to align screenshots and ads to each other - has been overcome.

We’re already seeing some very strong results from aligning ads and screenshots - and in this episode we lay out how we are approaching CPPs - and how we are testing these on our team.

KEY HIGHLIGHTS
🐚 What we’d predicted in July 2021.

💐 How to identify what custom product pages to test.

How to execute CPP tests with Facebook.

🌾 Why you should evaluate the combination of ad, audience and CPP - and not a CPP in isolation.

Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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