This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:

David Callahan, Co-CEO of UltraSignup

Stephen Holmberg, Founder of Insight Accelerator

We talk about the following topics:

Growth trends in the sport
Trail Culture as a growth driving phenomenon
Cultural impact vs. commercial impact - the realities of the size of the market
How people are discovering and experiencing the sport
The impact of star athletes on the business of trail
Marketplace dynamics (tariffs, inflation, competition, etc.)
Q&A!

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