The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.487 ~ Building an $11 Million Company in 2 Years ~ Erin Young
Jan 13, 2021
In this lively discussion, Erin Young, an Australian entrepreneur and founder of Arena Strength, reveals her journey from a $5,000-per-month business to an astonishing $11 million in just two years. She shares insights on creating women-focused fitness products, targeting niche markets, and building a remote all-female team. Erin emphasizes the importance of customer feedback, effective ad strategies, and maintaining work-life balance—balancing productivity with personal well-being. Her mission? Empowering female entrepreneurs to thrive on their terms!
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Back Injury Sparked The First Winning Product
- Erin met the idea for booty bands while rehabbing a lower-back injury and wanting stronger glutes.
- She listed the first band on Amazon within two months and reached ~$50k/month quickly, proving demand.
Validate With Customer Research And Small Tests
- Do customer research by joining niche Facebook groups and watching what customers already buy and complain about.
- Start with small test orders (e.g., $500, 50 samples) and scale only after proof-of-concept sales.
Find A Price Sweet Spot Before Scaling Ads
- Test ad price points and creatives methodically to find the 'sweet spot' that scales profitably.
- Scale ad spend only after the funnel yields a stable positive return (e.g., $1 in, $6–$7 out).
