Remarkable Retail Gets Active with Vuori's CEO Joe Kudla (E)

Welcome to a special encore episode of the podcast, where we open up the back catalogue and share some of our favourite and most popular episodes that are worth a second (or perhaps your first) listen. 

Today we bring you our exclusive interview with Joe Kudla, CEO and Founder of Vuori, the fast-growing Southern California-inspired activewear brand. Joe's journey is a fascinating one that anyone in retail and branding will enjoy and can learn from.   

We discuss the origin story of the company and discover how two big pivots allowed Vuori to find its unique positioning and set it on its path to its recent $4 billion valuation. We also unpack how Vuori plans to stay remarkable in a crowded activewear space and why physical retail will be key to its next stage of growth. Lastly we learn about the importance of "word of mouth"--to be literally remarkable--in propelling Vuori forward.

Since we released this episode, Vuori has opened 30+ retail stores, 10 in 2023 so far, and is targeting about 25/year.  And is profitable.  Truly Remarkable. 

About Joe

Joe Kudla is the founder and CEO of Vuori, a rapidly growing performance apparel brand inspired by the aspirational active Southern California lifestyle. A student of life and various active pursuits, he drew upon his personal interests to bring a new perspective to the activewear market, prioritizing versatility, comfort and sustainability. Prior to Vuori, he started Vaco San Diego, a professional accounting and IT consulting firm and he started his career as a CPA at Ernst & Young. Joe earned his accounting degree from the University of San Diego where he was acknowledged as an all American Lacrosse player.

Steve Dennis is a strategic advisor, keynote speaker, and bestselling author of focused on growth, innovation, and the impact of digital disruption. He is widely considered one of the foremost and influential voices in the retail industry. You can learn more about Steve on his  website.  His #1 bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. 

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.